Oh headlines? Are you getting results with your headlines? This is a hard one for me. In truth, I just could not wrap my thought process around a result-driven headline.
In college, I was taught to write titles for articles. I did not really think much about the title. I mean, I just took the main idea, reworded it, and placed it in the title line.
Make or Break You
Yet, a headline can make or break you. I mean….A good headline can make the difference between someone opening your email or to read your blog post.
So, what are somethings that we can do to write more effective headlines? Recently, I tuned into a training on this very subject.
What to Do
Here are suggestions that I can offer up to you.
- Write like you talk.
- Write like you are talking to one person.
- Be real and authentic when you write.
- Be bold.
When writing a blog posting or email, the body should have lots of white space. Write shorter sentences and paragraphs. Keep it simple. Clarify the obvious and shoot for a reading level of about a fifth grader. Use stories and pictures to get your points across to your audience.
In all honesty, some of these suggestions go against what I have been taught in writing classes. Yet, we are dealing with a different medium. Writing for my college professor is different than writing for a social media audience. It really goes back to purpose.
Purpose is one step before audience. We have to determine the purpose of our writing. So many people get hung up on audience and forget about purpose.
When writing, always determine the purpose of your composition first. Then, address the audience issues. With those thoughts in mind and following the suggestions from the training, we can write more effective headlines to capture the interest of our readers.
I hope that you received some value from this writing. If you have any questions or comments, please feel free to reach out to me.
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