Are You Telling Stories?
Have you been telling stories? If not, maybe you should start now!
As business owners, we should be telling stories about our products, services, and businesses. A story is an excellent way to let our potential clients know about what makes what we have to offer so special.
Keys to Remember
When telling stories, be sure to use nouns such as persons, places, things, and ideas. Try to connect to an individual’s emotions.
Also, make a list of common questions that folks might ask you about your products, services, and business. Same thing with objections. What are some objections that you might encounter?
Develop that Story Using Keys
Now, develop your story around these key concepts. Think about when you fell in love with your products, services, and business. Build that passion into your story development.
Use the following to assist you down memory lane.
- What was
- What happen
- What now
Answer these questions about your journey with your products, services and business.
Recruiting or Selling?
When approaching a potential client or recruit, remember that this person is in his or her now normal. Your goal is to take the person from the normal and work up to the what now.
Time to Focus
When you are growing your business, focus on the incentives that your company is offering. This is a way to keep your motivation high while you are growing your business. Be sure to build the incentives down into manageable bit sizes.
So, get to telling those stories! I hope that you have found value in this short article. If you have any questions or comments, please feel free to contact me!