When building a business, marketing is key to growth. The only problem is that small business owners often do not have the cash flow to invest big bucks into marketing. Social media is a great option for those of us in that boat.
What social media platform are you currently using? Then, that is where I suggest that you start and become a master at it.
Most folks are on Facebook. It is user friendly and easy to follow. For these reasons, Facebook is an ideal place to begin.
Facebook Business Page Vs. Facebook Personal Profile
Do you use your Facebook personal profile or a business page for marketing? If you play by the Facebook rules, then you will have a business or fan page for your biz. There are advantages to this idea. People who want communication about your business will like your fan page and go there regularly. So, definitely create a business or fan page and learn how to market it.
When marketing on your Facebook personal page, the number one rule is “Don’t be a spammer.’ Using the 80% to 20% guide is the key to not spamming your family and friends on Facebook.
By posting 80% of the time about your life, you provide others a chance to get to know you. Of course, Facebook is not a place to air your dirty laundry. However, it is a place to share motivational and inspirational sayings. Most people enjoy seeing your latest pictures of your pets and favorite vacation spots.
You can also use this 80% posting to indirectly promote your business. Give a shout out to your team member who just achieved the top earner award in your company. If you are having an event, post the pictures on your personal profile. If you have recently won an award in your company or industry, then put that photo of you on the stage on your profile. Again, most folks will celebrate with you.
Now, the other 20% posting can be more direct marketing. However, I encourage you to do it with professionalism and good taste. Don’t be too pushy or pitchy. Otherwise, you will turn others off to your products or services. Just treat people with the respect and courtesy that you would like to be treated with and build those relationships and connections.
Hopefully, you have found some value in this article. Please feel free to comment or add questions below.
P.S. Are you ready to take your business to the next level? If yes, then click HERE.