Do you use Facebook as a part of your social media marketing plan? If yes, do you use your personal profile to promote your products or services? Or, do you have a page for your business? You can use both. However, the Facebook Page offers you so much more than your personal profile.
A Facebook Page is for businesses, brands, organizations and public figures. It is a means for sharing stories and connecting with people. People who “Like the Page” can get updates in their News Feeds. To create a page, you can go to facebook.com/page/create. Select a category for your Page; click on “Get Started” and follow the step-by-step instructions.
Once you have created your Facebook Page, you need to start posting. Identify your audience that you want to target. Basically, who needs your products or services? When writing your postings, talk to your target audience about how their needs can be met by what you are offering them. You should aim to give your viewers quality, engaging postings that add value to their lives. If you can fill and satisfice your target audience’s needs, then you have a greater chance of building a following and a successful business.
To grow your page’s following, you can take advantage of some of the special features of a Facebook Page. You can share your page with your family and friends in hopes that they will “Like Your Page.” For a cost, you can boost a posting so that a greater number of people can see your work. Also, you can take out a Facebook Ad to promote your page or your business website, if you have one. You can set up your budget for advertising through the Ad Manager. The Ad Manager is an awesome tool that can be used to track your results for each ad. You can boost or advertise for as little as one dollar a day.
Personally, I enjoy using my business page to promote my products and services. I strive to mix up my postings between sales promotions and recruiting for my direct selling company. I do not want to be tied to my computer all day. Therefore, I use Buffer.com to schedule my postings. Typically, I will schedule my postings two to three weeks out using Buffer. This particular social media posting scheduler is very user friendly. There is a free version with an option to upgrade to a professional account. I do boost postings and take out Facebook Ads. The Ad Manager makes my tracking of my results so easy. Plus, the Ad Manager allows me to preset my advertising budget cap. I highly encourage you give a business Facebook Page a try.
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