Social media marketing can be confusing. With all of the many options, where do you start? If you are on Facebook, I highly recommend beginning here. With Facebook, you have a ready-made warm market.
Using your personal Facebook account, your warm market would be your family, friends, and co-workers who have friended you. In traditional face to face marketing, you usually approach your warm market before branching out to your people that you do not know (A.K.A. your cold market). So, it just makes senses to start with Facebook.
Now, that we have established our social media tool, let us talk about some basics with your personal account. Do you have profile and cover (banner) photos that look professional? Are the pictures clear and up-to-date? If not, you can easily take new photos with your smart phone.
If you need help, get a family member or friend to take the pictures for you. Next, upload it to your personal account. While you are updating, be sure to take a peek at your profile information.
Is your contact information current? Have you added your latest business adventure to your profile? If no, please add it now. There is a small bio section that is perfect for little information about your business or position.
Do you have an online e-store? Then, add the website address to your profile section of your account.
What are you posting on your Facebook wall? Obviously, your wall is not a place to air your dirty laundry. Think before you post.
Whatever you post appears in the feeder page. Your family, friends, and maybe the whole world can see what you are posting. So, control who sees your postings by checking on the level of privacy (me only, friends, public) before you post.
To promote or not to promote on your personal account is the question? If you plan to promote your business on your personal wall, you should plan your postings.
According to Jessica Higdon, Social Media Expert, 80% to 90% of your postings should be about something other than your business. Ms. Higdon goes on to say that the remaining 10% to 20% should be business related.
By following these suggestions, you will avoid spamming your family and friends. Your postings should offer quality, engaging content to your readers.
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