To Message or Not to Message
To message or not to message is the question! If you are on a social media platform, you most likely have encountered one or more people that have solicited you via a private message. This technique is so common that it is surreal.
Now, personally speaking, I do not want to be hustled. Unfortunately, unskilled people will use a social media messaging system to bombard potential customers. It is just not cool! I want to be courted just a little bit before the person goes into sales mode.
So, what does this courting look like? When I was a girl, my grandmother told me stories about how a young man and woman would “court” before they were allowed to become engaged and then married. There was a certain set of expected behaviors that they followed that helped to build a relationship between the couple.
Social media marketing is no different. A relationship must be built between people before a need can be determined. This need becomes evident through real conversations. Of course, the salesperson’s job is to figure out what the customer’s need is so that he can fill it. It is through genuine conversations that the need will surface.
Just in the last few weeks, I have experienced a wide range of social media messages angled with the purpose of pitching a sale to me. Since I am in the sales industry, I am okay with the whole process. However, like I said, please court me first. Get to know me. Please do not ask questions that are too personal. Why not ask open-ended questions in a professional, nonthreatening way so that we can get to know one another over a period of days? Please be genuine in your approach. Instead of using a company script, reword it so that when you speak your words sound like you! Though this building of a relationship, you will be able to determine what need you might be able to fill for me .
Now, what if you take the time to build the relationship, you determine the need of the potential customer, and you cannot fill the need? Then, refer the person to someone or company that can fill the need. I have passed up sales more than one time because I could not in all honesty fill the person’s need. I had rather give the sale to another person or company if I cannot meet the person’s need. Integrity and honesty never go out of fashion. The potential customer’s respect for you will be go up when he realizes that you have his best interest at heart.
To message or not message is definitely the question. I would say, “Go ahead and use messages to market your products and services through social media. However, please be yourself and take the time to get to know folks!”
I hope that you have found some value in this article. If I can be of service to you, or if you have any questions, please feel free to contact me.
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