Today, Facebook is the second largest social media platform. When promoting a product or service, it makes sense to use Facebook as a marketing tool.
However, Facebook frowns upon its members using their personal accounts for business purposes. If you choose to post about your product or service on your personal wall, then you can use two different approaches: the direct or indirect.
When using the direct approach, you put your product or service out there for folks. You provide details about whatever you are promoting. Your postings should be of quality and value so that people are attracted to the business.
Be sure to include a picture of your product or service along with a call to action. The call to action is what you want to leave with your reader.
It could be something as simple as a link to your e-store, blog, or business website. Or, perhaps you want to make an offer to the readers for a sample of your products or a special discount on your services.
In the indirect approach, you are subtler. You might post a recent marketing event that you attended. If you have won an award for your sales or services, you can share this recognition with your Facebook family and friends.
The idea is to give people updates on what you are doing in a way that is not pushy. For example, in the fall, I usually have an event at the local fair. This is a perfect opportunity to share with others what I am doing at the event.
It is a way to indirectly promote the products that I sell in a fun but not pushy approach. Just play and get creative with the indirect method.
When posting on your personal wall, I recommend that you use the 90% to 10% rule. Basically, for every 1 business post, you should make 9 posts that are not related to your products or services.
By following this rule, you should avoid spamming your family and friends.
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