Do you know how to sell? Crazy question? Well, maybe, depending on where you are coming from with the answer. When I was a school teacher, I helped with fundraisers and did okay.
Really did not think about selling until I retired. Then, I just fell into it one summer. I sold tee shirts at a local flea market.
My Aunt Janet had a booth at the same flea market. As a matter of fact, her booth backed up right to mine. So, I got a first hand view of my aunt in operation.
Aunt Janet could sell anything! I wanted to learn her secrets so I watched her like a hawk. She was not pushy or up in anyone’s face. Just really talked to the potential customers like she was having them over to her house for dinner.
My aunt really focused on the customer. What was this person’s need or problem? She asked questions and then tried to solve their need through her merchandise. If she did not have the solution to the need, then she referred them to another possible vendor who did.
Janet had a genuine interest in the customer. She asked open ended questions so that she could learn more about the person and his need. My aunt listened carefully and formed her conversation based on what she heard.
Aunt Janet naturally knew how to build a rapport with her customers through honest, open conversation. This rapport caused her to have repeated buyers. She is a highly skilled salesperson that I had the pleasure to learn from first hand.
To Recap Aunt Janet’s Selling Techniques:
Work on building a rapport with the possible client
Show genuine interest in the person.
Focus on the potential customer.
Ask open ended questions.
Base your recommendation for products or services on the conversation with the person.
Be honest and open with the potential customer.
Do not be afraid to recommend other possible vendors, stores, salespersons,etc., if you cannot meet the individual’s need.
I hope that you have found value in this article. Please feel free to comment below.
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