What is the heartbeat of your business? I bet different thoughts come to mind.
Now, some folks would say, “Oh, it is my blog!”
Others would say, “No, it is my Facebook profile!”
Well, those answers are partially correct.
However, the real heartbeat of your business is you. Your persistent and consistent actions are what will move your business in the right direction.
What Is the Heartbeat of Business?
Now, what does that look like?
When it comes to business, the dollar is the bottom line. I know that you have to be passionate about what you are doing. And, yes, you are here to serve your clients.
However, if you have more cash going out than coming into your business, then your business is not a business. It is a hobby.
Which Way is the Money Flowing?
So, how do you turn it around where you have positive cash flow?
Let’s be blunt. You have to invest in yourself and your business. And that cash flow might be upside down in the beginning. What do you do?
Keep Your Main Gig!
Don’t quit your day job. You need that job to keep a roof over your head. It also can be a source of income for your business.
In other words, continue to work your present job fulltime and do your business parttime. If you play your cards right, you can build your side business into a fulltime business.
What is the Bottom Line?
Here again, money is the bottom line. You should focus on income-producing activities. A trial and error process is necessary.
A cycle can emerge. You set your goals for the year, month, week, and day. Then, match activities to those goals. After you complete the activities, log your results.
Are the activities’ results moving you toward a positive cash flow in your side business? If the answer is yes, then keep the action. Otherwise, either revamp the activities or dig them in favor of other activities.
Just remember, you have to track your results so that you can know which direction you are moving in. The activities may not produce an income in the beginning. Think of it as you are sowing seeds. You should continue to track your progress and weed activities as needed.
I hope that you find this writing of value. Please feel free to comment below or contact me if you have any questions.
P.S. Do you need more leads and sales? If yes, then click HERE.